These notes were made for MKC1200 – Principles of Marketing at Monash University. The notes cover the following the topics:

1. Origins of Marketing
2. The Marketing Environment
3. Marketing Research
4. Buyer Behaviour
5. Business to Business Behaviour
6. Market Segmentation
7. Targeting
8. What is an Offer
9. Branding
10. Pricing
11. Logistics
12. Marketing Communications
13. The Marketing Process