Advertisement Types and Sources

Summary:

Advertising is the art of influencing customers through paid, non-personal presentations to promote ideas, goods, or services. It offers numerous benefits, such as retaining loyal customers, reducing lost customers, recruiting new customers, reducing per-unit costs, increasing employment, and changing living habits. Advertising also eliminates middlemen, introduces new products, teaches thrift, builds the institutional image, promotes entire product lines, increases sales for industries, benefits consumers, encourages competition, and provides social benefits.

There are several factors to consider when selecting advertising media, such as cost, circulation, timing, quality, and flexibility. Types of advertising media include newspapers, magazines, radio, television, direct mailing, transportation advertising, point-of-purchase advertising, product sampling, and premiums. Each medium has its own unique advantages and target audiences, making it essential for companies to choose the appropriate media for their advertising campaigns.

Excerpt:

Advertisement Types and Sources

ADVERTISING

Definition:

Advertising is the art of influencing the customer through paid, non-personal presentation to purchase and possess a product. It can also be defined as “any paid form of non-personal presentation and promotion of ideas, goods or services by an identified sponsor.

Benefits of Advertising

The main benefits of advertising are as follows:

• 3 R’s of Advertising

An effective method of presenting information about the products both inside and outside the country. It helps in (1) Retaining “loyal” customers and (2) Reducing “lost” customers.

(3) Recruiting new customers.

• Reduction in per-cost unit

It increases the demand for the product. So, increase sales volume for the product. As a result per unit cost of the product reduce.

• Increase in employment

With the help of advertising, the sale volume of the product increases. The business organization provides goods on a large scale in order to fulfil the demand of the target market. Provides employment opportunities for large no of workers.

• Change in living habits

Advertising brings changes in the habits and attitudes of people. The use of prepared frozen foods, new styles of clothes, hairdressing shops etc., have been constantly changing our living habits.